We advise our clients on all aspects of intellectual property and marketing law. We support them in protecting, commercialising and enforcing their intellectual property rights, including trademarks, copyrights and know-how and advise in particular on research and development collaborations, technology transfer and licensing agreements. Our advice combines legal expertise with a clear understanding of commercial communication, brand strategy and market presence.
Intellectual Property and Marketing
Protecting innovation, brands and creative assets is a key element of long-term business success. We help our clients develop tailored strategies to secure, manage and leverage their intellectual property. Our services include worldwide trademark clearance searches, the registration of trademarks and other intellectual property rights as well as the drafting and negotiation of research and development agreements, technology transfer arrangements and licence agreements.
A further focus of our practice is advertising, marketing and consumer law. We assist clients in developing advertising campaigns, marketing concepts, promotions and digital communication strategies that comply with applicable legal requirements while supporting commercial objectives. From traditional advertising and influencer marketing to social media campaigns and e-commerce activities, we provide practical guidance that enables our clients to communicate with confidence.
Services
- Trademark, design and copyright protection
- Trademark registration and portfolio management
- Research & development agreements
- Licence and technology transfer agreements
- Advertising and unfair competition law
- Marketing campaigns and influencer marketing
Experience
- Ongoing advice and draft of IT and technology licensing agreements for a worldwide leading supplier of design, measurement and visualization technologies
- Ongoing advice and draft of research and development agreements for a Swedish medical technology company
- Registration, administration and defense of worldwide trademark portfolios
- Advising a software and host provider in the carveout of a business unit
- Advising a Swedish retail company in privacy and marketing law for its German online shop
- Ongoing advice to a hotel chain in marketing and copyright law
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